Rosenthal Says Actors, Writers and The Audience Are “Exploited” By Product Integration

Phil Rosenthal, creator and executive producer of Everybody Loves Raymond testified before Congress on behalf of the Writers’ Guild and Screen Actors Guild. He denounced product integration and did so quite elegantly (even though this issue is primarily a battle for compensation, and not about big bad brands forcing themselves on entertainment elites).

[via New TeeVee]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.