Toronto-based web application designer Ryan Feeley compiled some interesting numbers on Facebook users. Note that over 10% of Toronto's population belongs to the social networking site. That's huge. [via Three Minds @ Organic] …
Post-Merger Takedown
Ad Age reports on moves being made by telecommunications executives to consolidate their offererings under one extremely well known banner. AT&T announced it will accelerate the elimination of its Cingular Wireless brand by removing the name from all in-store signage, including kiosks and point-of-sale materials in 1,800 company-owned stores. Several high-profile stores in major markets will have new AT&T signs. Over …
Price Promotions And Point-Of-Sale Make An Impression
Illustration by David Pohl The New York Times has gleaned data from a scientific study published in the May issue of The Archives of Pediatric and Adolescent Medicine about advertising's role in motivating teens to smoke and drink. The scientists found that point-of-sale advertising is associated with getting children to try smoking, but has little effect in encouraging habitual tobacco use. However, cigarette …
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Anthropology Is The New Selling Science
According to Ad Age, BBDO just spent nine months studying 5,000 people in 26 countries. The result of which is "The Ritual Masters," a report that details shared habits in an attempt to work them to a marketer's advantage. Here's some of the data: Americans are also among the cleanest people in the world: 90% brush their teeth, compared with a global average of 82%, and 86% take a bath or shower, compared with an …
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The Art of 1-to-1 Marketing
Last Sunday's The New York Times Magazine features an article by Clive Thompson about online fan management and how it's changing the game for bands, authors and other artists. It's a great read and one with lots of lessons for brands that desire a grass roots connection with their advocates. Performing artists these days, particularly new or struggling musicians, are increasingly eager, even desperate, to master the …
BBH Woos The Distribution Channel
According to Ad Age, Miller Brewing Co. has named British-owned Bartle Bogle Hegarty agency of record for its flagship Miller Lite brand, following a competitive review. "They are passionate about the beer business. And, with their previous experience working with the nuances of a three-tier system, we know that they will make great partners as we accelerate the momentum of our flagship brand," said Randy Ransom, …
How Do You Lemon Your Widmer?
Portland's Sasquatch Advertising has unleashed Lemon Your Widemer, a viral video site for its client Widmer Brothers Brewing. The site promotes Widemer's Hefeweizen, a German style beer served with a slice of lemon. …
Rosenthal Says Actors, Writers and The Audience Are “Exploited” By Product Integration
Phil Rosenthal, creator and executive producer of Everybody Loves Raymond testified before Congress on behalf of the Writers’ Guild and Screen Actors Guild. He denounced product integration and did so quite elegantly (even though this issue is primarily a battle for compensation, and not about big bad brands forcing themselves on entertainment elites). [via New TeeVee] …
