Give To Get

Wal-Mart is using a marquis event at one of its stores to help fuel a cause-related promotion. The retailer will recognize the U.S. community that sells the most Children’s Miracle Network miracle balloons at Wal-Mart Stores during the month of May with a free, live concert performance by country music superstar Tracy Byrd.
“If every person who shops at Wal-Mart or Sam’s Club purchased just one balloon, together we could really help improve the health and welfare of children through Children’s Miracle Network,” said Byrd. “I’m looking forward to celebrating with the community who gives the most back.”
On May 1, Wal-Mart launched an aggressive plan to sell 10 million miracle balloons at $1 each, and implemented a variety of different efforts to help drive additional awareness. Wal-Mart has partnered with XM Radio to facilitate the ‘XMKids Traveling Roadshow,’ a 30-day bus tour across the United States that will stop at various Wal-Mart locations, broadcasting live and providing concerts featuring some of the nation’s premier recording artists for young people.
Marie Osmond, LeAnn Rimes and Miss America Lauren Nelson will also lend their support to the month-long initiative by traveling around the country, visiting stores and clubs, and speaking to the media to raise awareness of Wal-Mart’s $10 million goal.
[via PR Newswire]
[UPDATE] In other Wal-Mart news, Dell plans to start selling personal computers at 3,000 Wal-Mart stores in the United States and Canada on June 10. This is the direct marketing company’s first attempt to sell its PCs through traditional retailers.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.