User Rhymes With Loser

Rit Randle wrote to us this morning. He wants to share his new project Loser Generated Content.

Thanks to the internet, everyone’s a publisher. Not bad, especially if you only got the grades to be a sandwich maker. And it’s not just that – if what you publish hits the spot, instant glory beckons. And no one in their right mind should underestimate the lure of ‘Instant Glory’. Loser Generated Content is what happens when the dream goes ever so slightly awry. Fame yes, but for all the wrong reasons. Here we salute the best of the worst. This site is for them. And of course for us.

That there’s a need for this, makes me pause. But there is a need. So hats off to Rit for letting it rip.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.