Toronto T’d Off

According to Autoblog, Audi pulled a publicity stunt in Toronto that has motivated local activists to work against them.

The automaker applied for a permit from the Film and Television Office of Toronto to shoot a commercial that would allow it to place double “T” statues that measure six feet high and fifteen feet long all over the city for a period of three days.
About 50 of the statues were placed around Toronto, some appearing in park settings where residents go to enjoy natural beauty and a peaceful environment in the city.
A press release issued by Audi, however, confirms that no commercial would be shot, but rather that the statues are meant to act as billboards advertising the new Audi TT. The placement of the statues as advertisements, though, violates the city’s signage laws.

Darryl Ohrt at Brandflakes for Breakfast says, “There are brands that can pull off illegal guerilla tactics. And there are brands that should take the responsible route. Audi belongs in the responsible category.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.