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David Burn

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The High Cost of Pulling Riches from Silicon Valley Salt Mines

I didn't even need to open to the Business section of today's Sunday Times to find a disgusting article about wealth, status and the American dream. For today, the article is conveniently splashed across the front page. Hal Steger, the gentle creature depicted above, is a marketing executive worth $3.5 million. The $1.3 million house he and his wife own on a bluff overlooking the Pacific Ocean is paid off. Yet each …

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Enough Ketchup To Feed An Army

According to CNN, citizens in Collinsville, IL have partnered with the H.J. Heinz Co. to fill an 8-foot-tall, 4-foot-wide plastic pouch with 1,500 pounds of the condiment for a school fundraiser. "That's a lot of ketchup," said Tracey Parsons, a Heinz spokeswoman. The company donated 4,000 glass bottles of the condiment for people to buy for $1 and pour into the packet. Proceeds will go to the Collinsville Christian …

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Yogurt — It Goes Good With Jewels!

The New York Times shares this "Ridiculously Thick Yogurt" ad from Fage, a Greek food company with U.S. distribution. After coming up with the idea to mix Fage's affordable luxury with the kind of non-affordable luxuries the word "luxury" was invented for, Fage's ad agency, Ogilvy New York, approached both Honora and Tourneau directly and worked with their in-house marketing departments on media placement and …

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The Airwaves Will Be Free Again…This Message Brought to You By the Good People at Google

The Washington Post took a look at this Wall Street Journal (paid sub. req.) piece on Google's move into cellular communications and decided to write its own article on the development. Google has developed a prototype cell phone that could reach markets within a year, and plans to offer consumers free subscriptions by bundling advertisements with its search engine, e-mail and Web browser software applications. The …

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Sports Is An Entertainment Product That Content Helps Sell

Entertainment brands are on the forefront of seeing themselves as creators of content. For marketing pros in this sector, it's native territory. Mike Stevens, chief marketing officer for the New York Giants, is such a creature. According to Ad Age, the New York Giants and Fox Television's two New York stations are forming a new content and distribution partnership. The deal calls for the Giants' new entertainment …

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The Ad Biz Needs “Extraordinary Purification”

JWT/London for Smirnoff Via Adscam, where a person called "Grumpy" left a wonderful comment about the spot. You only get this kind of class work if you: Have a client who deserves it Don't believe the future is in user-generated shit and the blogowankosphere Don't listen to the no-mate geeks peddling social networking and the like as the second coming of marketing Don't live in SecondLife Believe anyone who thinks …

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Journalists Are The Real Change Agents

I think a good deal about about the differences between journalism and advertising, and how in many cases the differences are fading away in this new age of content-driven media. Then along comes a story that reminds me just how large a gulph still exists between the two professions. According to The New York Times, Editor of The Oakland Post, Chauncey Bailey, was shot multiple times at short range yesterday morning …

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