The Ad Biz Needs “Extraordinary Purification”

JWT/London for Smirnoff
Via Adscam, where a person called “Grumpy” left a wonderful comment about the spot.

You only get this kind of class work if you:
Have a client who deserves it
Don’t believe the future is in user-generated shit and the blogowankosphere
Don’t listen to the no-mate geeks peddling social networking and the like as the second coming of marketing
Don’t live in SecondLife
Believe anyone who thinks planners are the new creatives should be shot in the neck
Passionately believe that nothing – NOTHING – can surpass the ability of film (however and wherever delivered) to capture people’s imaginations
Continue to believe that – despite the best efforts of advertising’s self-appointed New Age gurus – advertising isn’t dead
Treasure and protect your craft skills
Are prepared to put your cock on the block
And still give a fuck



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.