The Airwaves Will Be Free Again…This Message Brought to You By the Good People at Google

The Washington Post took a look at this Wall Street Journal (paid sub. req.) piece on Google’s move into cellular communications and decided to write its own article on the development.

Google has developed a prototype cell phone that could reach markets within a year, and plans to offer consumers free subscriptions by bundling advertisements with its search engine, e-mail and Web browser software applications.
The move would echo another recent product launched by a phone industry outsider, Apple Inc.’s iPhone. But Google’s product would draw its revenue from a sharply different source, relying on commercial advertising dollars instead of the sticker price of at least $499 for an iPhone and $60 per month for the AT&T service plan.

The Post story goes on to speculate that this new gPhone is for people who can’t afford a cell phone. I’m not so sure. It costs a lot of money to lug around a device that works so-so half the time. Make it free and that changes the game, not just the score.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.