Steffan Postaer has taken to writing about his agency, Euro RSCG/Chicago, and other topics, on his new blog, Gods of Advertising. The blog's subhead is "We make you want what you don't need." One of Postaer's first posts, "The True Meaning of Integration" paints a pretty rosy picture (but hey, cheerleading is part of the job). Integration. Unification. Call it what you will. As many of you know I’ve likened it to …
Tilework…Talk About A Long Range Media Buy
13th & Jackson in Omaha's Old Market …
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A 2008 Come On
B.T.W. Buy It Here Now for $39.95
Are "real" journalist's capable of writing moving ad copy? I say, yes. And Virginia Heffernan of The New York Times is my proof. Let's watch her role with this lurid product description... Our redeemer is Scrivener, the independently produced word-processing program of the aspiring novelist Keith Blount, a Londoner who taught himself code and graphic design and marketing, just to create a software that jibes with …
It’s Not What You’re Looking For, But What You Find
Jason Calacanis has some ideas for Twitter monetization. Namely, in feed advertising, SMS advertising and subscriptions. But that's not the interesting part of his post. This is: Ev shouldn't worry about a business model for another two years. Just build the service to *massive* critical mass. Get to 100M users--which is where the service is headed. If the service gets to 100M monthly users it will be worth a couple …
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Consumers Want Digital Utility, Not Advertising
More than two-thirds of consumers who use the internet have used it to research package-goods products, according to a new survey by Prospectiv, a firm that provides online customer leads for marketers. Of the consumers who use the internet to research package-goods brands (48%) do so primarily to get product information. Another 46% use the internet to seek savings or coupons, while 6% are primarily looking for tips …
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The Content Is The Commercial
The New York Times looks at American Eagle Outfitter's journey into branded entertainment. Last summer, on its Web site, ae.com, American Eagle introduced a dedicated media channel called 77e, which plays music and videos. The idea was to make visitors intrigued enough by what they saw to entice them to click further and buy clothes. Much of the content on the channel has been commissioned specifically as …
