New Age Philosophy Tapped for New Bank Campaign

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“Chase What Matters” are words I might respond to in the right setting. Like at a family dinner. Or at a meeting with my guru.
But “Chase What Matters as long as it leads to more money flowing through the bank” is what this says.
[via The New York Times]

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.