Dean Gemmell, president of Black Lab Five, an enthusiast marketing specialist in Michigan wants L.L. Bean to consider his shop for projects. He offers the letter he sent to Bean and details on his consequent conversations with “the sweet and polite Nadira Vallee at Pile & Company, the consultant handling the review process for L.L. […]
DM News: Consumers who use Coupons Inc.
The Observer: Kate Moss’s very public scrap with Pete Doherty – which took place apres the Paris couture shows on a London-bound Eurostar train on Wednesday night – was much more than a mere row. It was a fashion statement. photo courtesy of Sakura Moss and Doherty are riding the vanguard of skank chic. It’s […]
Adfreak’s David Kiefaber knows how to break the really big stories. Looks like pop musicians and rapping cartoons aren
New York Times: Displaced baseball fans who used to need a pricey cable package or a high-speed Internet connection to follow their favorite teams now only require a hand-held satellite radio, the familiar voice of a hometown broadcaster and a healthy imagination. “I feel like a kid again,” said Nathan Olson, a Cubs fan from […]
Lewis Lazare: Why are we not surprised that Fremont Co., one of the nation’s largest producers of sauerkraut, was having trouble getting younger consumers interested in its product? The rather unappetizing-sounding product name alone could turn off millions of customers. Lacking a giant advertising budget, the Fremont, Ohio-based company recently turned to an unlikely resource, […]
Al Ries writing in Ad Age says it’s imperative to describe one’s brand in three words. Powerful, long-lasting brands are built by owning a word in the mind. What
Austin American-Statesman: On a recent episode of the HBO drama “Six Feet Under,” Brenda Chenowith, one of the main characters, told her husband, Nate Fisher, to pick up some soy milk at Whole Foods on his way home. In March, actress Sandra Bullock gushed about Whole Foods’ just-opened downtown Austin store on David Letterman’s late-night […]
USA Today: A convoy of brawny Nissan Titan pickups will ride into the new Dukes of Hazzard movie in August, while the Quest minivan will shuttle children in an NBC reality show called Meet Mister Mom. More recently, a Titan was parked on Desperate Housewives’ Wisteria Lane, where more than 20 million ABC viewers could […]
Russell Beattie works on new mobile products at Yahoo. He’s also 6′ 2″ with graying hair, but I digress. Russell is pissed at P.R. people who pitch him without doing their homework first. In other words, he needs the pitch to be totally personalized. You know, now that people in Public Relations have “discovered” blogging, […]
Octopus Drop Kick reports on this truly odd brand extension (that steals from Nike and a famous athlete all at once). A Japanese company is offering pillows shaped like tennis star Maria Sharapova’s breasts and lap.