The Wall Street Journal has a strange way of seeing things sometimes.
The biggest independent on the scene, with billions in annual billings, is still small change to the WSJ.
By David Burn
The Wall Street Journal has a strange way of seeing things sometimes.
The biggest independent on the scene, with billions in annual billings, is still small change to the WSJ.
David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.
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Of course they’re small. They’re not in New York. I’m pretty sure that’s the definition of small.
Never mind. I forgot they are in New York too. Clearly the WSJ forgot that also.
W+K and JWT. Exactly how is this going to work again? Guess the ‘small’ shop has to follow the lead of the ‘big’ one? Yikes.