Longing To Be Elsewhere

Ernie Schenck, executive vice president and creative director at Hill Holliday, explores the tendency in creative people to occupy their minds with thoughts about how much better things are “over the hill and through the trees.”

We are terrible longers, we ad people. No matter where we are, we long to be somewhere else. Goodby. Wieden. Chiat. If only I weren’t stuck in this sorry ass agency in Davenport, we think; if only I could squeeze my eyes shut and a wormhole would pass over me at that very moment and when I opened them, I would be awash in the glorious radiance of Crispin; if only I could be anywhere but here in Davenport, in Tacoma, in Providence, in Oklahoma City, life would be good, life would be perfect. The creative grass is never so green as it is anywhere but where we happen to be.

Truer words have rarely been written.
I don’t see one of the name brand shops as “the answer” like I once did. For me personally, it’s about working with people I like on projects I find worthwhile.
[via Communication Arts]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.