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David Burn

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Target Doesn’t Engage With Non-Traditional Media

Amy Jussel, Founder and Executive Director of Shaping Youth, is unhappy with the sexual innuendo implied in this outdoor board from Target. What's wrong with the ad can be debated, but there's little to debate in Target's response to Amy. “Good Morning Amy, Thank you for contacting Target; unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets. …

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Legal Language Carved Out of Tribune’s Employee Manual

Real estate mogul, Samuel Zell, is intent on changing the culture at The Tribune Company, his latest acquisition and first media company. Zell tapped Randy Michaels, Tribune CEO for interactive and broadcasting, to rewrite the company's employee manual--that lovely document workers snuggle up with at night. According to Los Angeles Times (a Tribune paper), the document--which shrunk from 11,519 words to 3,663 …

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Scrabble Says, “Hey, That’s Mine.”

According to the The Wall Street Journal, Scrabble's owners, Hasbro and Mattel, are working to shut down Scrabulous, one of the most popular applications on Facebook. While there are authorized Scrabble games online, Scrabulous has gained popularity because it's free, easy to play with friends and easy to access on Facebook. Scrabulous listed more than 600,000 daily active users on Facebook as of Wednesday and is one …

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Lexus Hybrid Living EcoDesignLifestyle

Lexus Hybrid Living is an interesting content play by the luxury car brand. While many hybrid buyers are Birkenstock-wearing eco-number crunchers wanting to know all the pertinent facts and figures, Lexus appeals to another demo. The demo that says, "Hey, I'm rich. The least I could do is be responsible." Of course, never before in history, has it been so easy to "act responsibly" while stroking a check. The site …

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Zeus Jones Puts Sticky Eyeballs Concept Out of its Misery

I think we can all agree that agency websites suck. Ad peeps claim to know how to make them for clients, but when it's their turn to step up, they choke. Minneapolis agency, Zeus Jones however, did not choke. They bunted. But that's not bad when the point is to get on base. The shop's home page is simple. It's merely a map to the content they've created that exists elsewhere on the inters. If you want a capabilities …

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