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David Burn

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Zeus Jones Puts Sticky Eyeballs Concept Out of its Misery

I think we can all agree that agency websites suck. Ad peeps claim to know how to make them for clients, but when it's their turn to step up, they choke. Minneapolis agency, Zeus Jones however, did not choke. They bunted. But that's not bad when the point is to get on base. The shop's home page is simple. It's merely a map to the content they've created that exists elsewhere on the inters. If you want a capabilities …

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User Generated Content At Center of Political Appeals

Politics is a word-of-mouth business. Families discuss it over dinner. Colleagues over lunch. And increasingly, we turn to political communities on the interwebs for more "discussion." Communities like Huck's Army, a site run by 19-year old twin brothers. According to Wired, Huck's Army could turn out to be crucial for Gov. Huckabee's campaign as it expands its territory; the campaign hasn't had the finances to …

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Wasted Energy Is Wasted Money

Wal-Mart is the brand urban hipsters love to mock. But what to make of the company's far-reaching environmental initiatives? They're hard to argue with and might even persuade anti-Wal-Mart consumers to reconsider their super-store preferences. Don Moseley, director of sustainable facilities for Wal-Mart, inside the new energy efficient pump house. According to the Chicago Tribune, Wal-Mart is rolling out new …

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Chitown Still A Bit Chilly

Sun Times ad columnist, Lewis Lazare, takes the temperature of the Chicago ad scene. He says the "business stabilized last year, after a couple of truly traumatic years." He also says Draft/FCB isn't asserting itself and he wonders if it ever will. Here's his take on JWT: JWT/Chicago is perhaps the biggest mystery. It nearly was wiped out last spring when Kraft pulled more than $170 million worth of business from the …

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ROI Or Else

Ad Age is looking at agency business growth from an employment perspective. Meanwhile, Adweek is reporting that Chief Marketing Officers have a bug up their asses. Get ready to defend. In the coming year, nearly half of marketers plan to fire at least one of their agencies and change direction, according to the second annual forecast to be released today by the CMO Council. The survey of 825 chief marketing officers …

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Reverse Graffiti Used To Reverse Homelessness

Another graffiti campaign to show how "street" the brand is, is not needed. But Crisis, a London outfit that helps the homeless and really is of the street has put a spin on street art, and with help from Rapp Collins/London have come up with an innovative way to advertise their cause. Crisis estimates there are 400,000 homeless people ‘hidden’ in hostels, squats, B&Bs or sleeping on friend’s floors. To highlight …

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