Scrabble Says, “Hey, That’s Mine.”

According to the The Wall Street Journal, Scrabble’s owners, Hasbro and Mattel, are working to shut down Scrabulous, one of the most popular applications on Facebook.

While there are authorized Scrabble games online, Scrabulous has gained popularity because it’s free, easy to play with friends and easy to access on Facebook. Scrabulous listed more than 600,000 daily active users on Facebook as of Wednesday and is one of the 10 most used applications on the site. People can also play at
The game was developed by brothers Rajat and Jayant Agarwalla from India. They created it after they couldn’t find an online version of Scrabble that they liked.

Instead of going to court, a better idea would be to introduce an official version of Scrabble on Facebook–one that is clearly better than the knockoff.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.