Adpulp
Advertising News and Know-How
By David Burn
Hong Kong Sevens is a major rugby tournament coming up at the end of this month. The event is expected to draw 20,000 foreign visitors to Hong Kong. Guinness wants make sure these visitors find their way to a local pub, so they've developed a mobile application, "Passport to Greatness," to facilitate this action. The mobile app contains useful information about this year’s event such as match schedules, team pools, …
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By David Burn
Will you choose SunChips because they're made with solar power? The Frito-Lay division of PepsiCo certainly hopes so. According to The New York Times, a 10-acre “farm” of solar collectors is being installed at the Modesto, Calif. plant, to provide up to 75 percent of the energy needed to produce the product. The plant, one of seven in the United States that make SunChips, is scheduled to start using solar power on …
Continue Reading about Can A Chip Be An Accidental Revolutionary? →
By David Burn
The Wall Street Journal is shining some light on AOL's efforts to integrate Advertising.com with the other ad-technology firms they recently purchased, all of which have different areas of expertise, from behavioral targeting to video ads. AOL's future largely hinges on the success of that transformation, which involves aggressively slashing costs, forsaking billions of dollars in overall subscription revenue, and …
By David Burn
St. Paul-based copywriter, Craig McNamara, wrote to say he's linking to us. Link share requests don't interest me much, but McNamara is posting about this classic Betty Crocker ad and I can't argue with that. …
By David Burn
BusinessWeek took an interest in Clay Shirky's new book about what happens when people are given the tools to do things together, without needing traditional organizational structures. In his book, Here Comes Everybody: The Power of Organizing Without Organizations, author and NYU faculty member Clay Shirky describes the profound impact of social technological tools on contemporary culture—from e-mail and blogs to …
By David Burn
Chrysler doesn't just make cars. ChryslerListens. According to Ad Age, Chrysler also reframed the focus group, presumably while listening, calling it "on-demand customer collaboration" instead. Bold moves. …
By David Burn
The New York Times wants us to know how tapped into the culture Scion, and their agency, is. Toyota will let Scion owners design their own personal “coat of arms” online. In making their personalized crests, Scion owners can choose from among hundreds of symbols, all designed by a professional graffiti artist. The symbols range from an eagle, a jester, a king’s crown and a worker’s fist to Japanese anime-style …
By David Burn
Radio, like newspapers, is being hit with body blows from the internet. Here's the latest round: iLike, a social network for music fans, is scoring big today with the pre-release of R.E.M.'s new album. The roll-out, the first of its kind for a major act, will allow fans to stream and share Accelerate in its entirety beginning March 24, a week ahead of the album's April 1 release date. "It was one of those ideas that …
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