iLike R.E.M.

Radio, like newspapers, is being hit with body blows from the internet.
Here’s the latest round:
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iLike, a social network for music fans, is scoring big today with the pre-release of R.E.M.’s new album.
The roll-out, the first of its kind for a major act, will allow fans to stream and share Accelerate in its entirety beginning March 24, a week ahead of the album’s April 1 release date.
“It was one of those ideas that was presented to us and it seemed like a good one so we ran for it,” R.E.M. frontman Michael Stipe tells Billboard.com. He also noted that the way people embrace music “has certainly changed in the last 5 or 10 years. I think you can either go with it or sit back and watch it happen, and I would rather be out on the field than in the bleachers.”

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.