Adpulp
Advertising News and Know-How
By David Burn
The Bush administration's economic stimulus package is far from enough to drive Americans into their local car and truck dealer. June's sales numbers, compared to June 2007 are horrible and a sign of a seriously weakened economy. According to The Wall Street Journal, American consumers long enamored with trucks and SUVs are now looking for fuel-efficient cars. Sales of Ford's SUVs fell 55%, and its formerly …
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By David Burn
Starbucks is hating it. According to The Wall Street Journal, the coffee retailer will close 600 stores and cut back on opening new ones. As many as 12,000 full-time and part-time retail positions will be eliminated with the store closures. Starbucks is closing locations that are either not profitable now or are not projected to provide acceptable returns on the investment in the future, the company said. …
By David Burn
Pemco Insurance is proving that insurance advertising doesn't need to be so serious all the time. Their site We're a Lot Like You provides "a helpful guide to the people of the Northwest." Because "the people of the Northwest deserve an insurance company as different as they are." Some of the profiles include: -Smug Hybrid Driver -White-Bearded Bainbridge Architect -Obsessive Compulsive Recycler -Accidental Tech …
By David Burn
You know social networking has jumped the shark when brands like Mott's start to lampoon the format. [via Adfreak] …
By David Burn
I left Denver in August 2003, and while I'm in touch with a few friends who work in the business there, I'm pretty much out of the loop. Which is one reason I enjoy reading The Denver Egotist. Here's something The Egotist posted today that has me scratching my chin. McClain Finlon had another round of layoffs, with pretty much everyone not connected to an existing account receiving paid severance. The head count is …
By David Burn
By David Burn
According to Marketing Daily, French jeweler and watchmaker Cartier has chosen to kick off an online campaign for its latest collection, Love by Cartier, on MySpace. "Blogs, group(s) or individual Web sites are no longer the signs of a new era, but are an established reality for a whole new generation," said director of international communications, Corinne Delattre. "As a large brand, we must be able to communicate …
By David Burn
Five years ago interactive was still an exotic discipline. One that lacked respect from traditional creatives reared on print, radio and TV. Of course, that's changing and fast, for even the most entrenched people in advertising know how to follow the money. Brian Morrissey of Adweek, reminds us that the transition is still underway, particularly when it comes to award show recognition. The issue, long a point of …
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