Not A Good Time To Be On A Car Account

The Bush administration’s economic stimulus package is far from enough to drive Americans into their local car and truck dealer.
June’s sales numbers, compared to June 2007 are horrible and a sign of a seriously weakened economy.
According to The Wall Street Journal, American consumers long enamored with trucks and SUVs are now looking for fuel-efficient cars. Sales of Ford’s SUVs fell 55%, and its formerly top-selling truck line dropped 38%. Toyota sold about two-thirds fewer light trucks than it did a year earlier.
To help offset these declines, GM introduced zero-percent financing for 72 months on many 2008 models. Without this incentive, Toyota would have likely overcome GM in the market share department.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.