Tough Time for Bitter Drink

Starbucks is hating it.
According to The Wall Street Journal, the coffee retailer will close 600 stores and cut back on opening new ones.
As many as 12,000 full-time and part-time retail positions will be eliminated with the store closures.
Starbucks is closing locations that are either not profitable now or are not projected to provide acceptable returns on the investment in the future, the company said.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.