Car Tee Yay Kicks It On MySpace

According to Marketing Daily, French jeweler and watchmaker Cartier has chosen to kick off an online campaign for its latest collection, Love by Cartier, on MySpace.
“Blogs, group(s) or individual Web sites are no longer the signs of a new era, but are an established reality for a whole new generation,” said director of international communications, Corinne Delattre. “As a large brand, we must be able to communicate to this new generation of adepts of the digital world.”
According to a recent Forrester Research study, only a third of the world’s premium brands sell their goods online. But that’s a mistake, Forrester concluded, as about 80% of high-net-worth consumers–with annual gross income and assets of at least $500,000–use the Internet daily, and regularly buy products online.
In its first few days of existence, Cartier’s MySpace campaign has attracted some 100,000 visits, and “friends” like Sting.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.