Normal People Can Buy Allstate

Pemco Insurance is proving that insurance advertising doesn’t need to be so serious all the time.
Their site We’re a Lot Like You provides “a helpful guide to the people of the Northwest.” Because “the people of the Northwest deserve an insurance company as different as they are.”
Some of the profiles include:
-Smug Hybrid Driver
-White-Bearded Bainbridge Architect
-Obsessive Compulsive Recycler
-Accidental Tech Millionaire
-Sandals and Socks Guy
and many more…



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.