Creatives in advertising are crazy and they all have idle screenplays hidden in their desks. It's a well worn cliché. Yet, Adweek has found nuance in Jim Riswold. He may well be a wing nut, but it was not a screenplay he was harboring, it was art. Having transformed himself from a notorious creative director to impious pop artist during a five-year battle with cancer, Riswold, 50, says he's gone from "a career of …
You May Be A Socialite With A Long String Of Pearls, But You’re Gonna Have To Serve Somebody
Valleywag is pointing to a 2006 article by Adrian Holovaty that addresses the design limitations newspapers are facing online. Holovaty argues for a data structure that is more user-centric. ...say a newspaper has written a story about a local fire. Being able to read that story on a cell phone is fine and dandy. Hooray, technology! But what I really want to be able to do is explore the raw facts of that story, one …
Can It, For The Win (FTW)
Ed Cotton of Butler Shine + Stern sees some changes on the horizon. This one grabbed my attention: Rise of the grow your own movement- with $50,000 of annual food production available in the average American lot, people will start growing their own vegetables and foods. People will also start doing things like canning and making more of their own food- less prepared foods and eating out. Sounds like the best use of …
Man of Order and Truth Confronts the Murkiness of It All
Google CEO Eric Schmidt, spoke to an audience of magazine executives visiting The Google campus yesterday. According to Ad Age, Schmidt said the internet is fast becoming a "cesspool" where false information thrives. "Brands are the solution, not the problem," he said. "Brands are how you sort out the cesspool." "Brand affinity is clearly hard wired," he proposed. "It is so fundamental to human existence that it's …
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Retail – The Place Where People Buy Things of a Branded Nature
I find it refreshing to read John Wilkins' prose on the opportunities in retail. To maximize retail’s potential, marketers need to develop a deeper understanding of the visual, physical, and interactive aspects of the shopping experience. Unlike traditional media, which is linear and one-directional, the store is an explosion of stimuli. Retail is an opportunity to tell a story, to drive trial-and-repeat purchases …
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Today in Twitterverse: Edited By A Human Being
Question: How do you know when the MSM gets social media? Answer: When they stop one-way broadcasting and start multi-way conversations. …
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Yet Another Facebook Story: Smells Like Money
Quick, what's a "Friend Feed?" That's easy, a "Friend Feed" is the digital space where you see what's up with your community of contacts that use social media. It's like a stock ticker, but you monitor your friends, instead of companies. Twitter and Facebook both offer this functionality. In Facebook's case, they went out and scooped up Sheryl Sandberg from The Google to help them make money. By exploiting their …
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Yet Another Facebook Story: Inviting Old Media to the Social
Brand managers are wringing their hands right now, saying, "Get me a Facebook strategy, pronto!" Hopefully, their agency partners have one at the ready. The New York Times doesn't know the likelihood of that, but the newspaper does know CNN--a media company that likely didn't need an agency's help--is all over it. This week, CNN will begin connecting “The Forum,” a site for political expression, to Facebook, the …
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