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David Burn

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Ad Biz Is Facing Dire Outlooks for 2020 Revenue, New Business, and Jobs

How are you feeling about the future of your agency and your job? Or if you're primarily an independent contractor, what is your outlook? I am hearing anecdotally from friends in the business that things look pretty bleak on the horizon. Then there are the press reports to weigh, which I will now do... Let's start with the NY Post: The coronavirus pandemic could slash as much as $3 billion from advertising …

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Anheuser-Busch Makes Emergency Response to COVID-19 Pandemic

Bud Light wants to help America's bars and restaurants survive. To help consumers locate bars and restaurants across the country that are #OpenForTakeout, the brewer is launching a new resource at BudLight.com/OpenForTakeout. Bar and restaurant owners and operators can sign up now and be listed soon. I don't know what percentage of the brand's sales are on-premise, but I am sure it's high. Marketers are …

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McCann Colombia’s Truth Well Told: Save Yourself for Romance

Loneliness. Along with the spread of deadly disease, and the global economic impacts from the spread, loneliness is a real problem. The following public service announcement illustrates the hard truths of our situation today—if you're dating, and you do not live together, you can look (and smile and sext and so on) but you can't touch. https://youtu.be/WkcWCiUF368 McCann Worldgroup Colombia is asking …

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To Survive the Adpocalypse, Run All the Scenarios and Act with Humility

People who make advertising their profession are often optimistic and idealistic. I think this is a great way to be, as long as it doesn't cloud your vision. There is a time for optimism and a time for realistic assessments of reality. And pandemic or no, clouded thinking mixed with delusions of grandeur are bad for business. Gartner Suggests Holistic Planning Here's a dose of clear thinking from my friend …

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An Upside for Some: Food Preparation, Meal and Grocery Delivery Businesses All Soaring

Let's look at the winners. There are always winners. No matter what. Blue Apron's Stock Is On Fire Right now, Blue Apron is a winner. https://youtu.be/44lJsa9FEGY Shares of Blue Apron jumped over 100 percent Monday afternoon after seven counties in the Bay Area announced shelter-in-place orders. Its stock jumped another 70 percent on Tuesday amid several extremely volatile trading hours as these orders took …

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Two COVID-19 Responses, One Good

People are getting sick from COVID-19. The disease is spreading fast, the death toll is on the rise, and people all over the Earth are "sheltering in place." It's a scary, difficult situation for everyone, but thankfully some people and some companies have immense resources, which they're willing to use for the public good. “Coca-Cola Philippines has decided that all commercial advertising of Coca-Cola and …

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Advisors Gonna Advise

Advertising people are advisors and consultants to CEOs and CMOs. We also make things, but that follows the discovery and strategic planning phases. Right now, in the face of a global pandemic, there's a new kind of advice emerging. Lots of people are genuinely offering to help others in distress, while others are working to find new models to support themselves. Let's take a look... David Angelo, founder of …

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Fear of Unemployment Is Spreading Fast, Ad Workers Far from Immune

Fear sells. Fear also spreads. People who work in advertising are correct to feel fear, right now. According to The New York Times, more than a million Americans are expected to lose their jobs by the end of March. According to Moody’s Analytics, nearly 80m jobs in the US are currently at risk due to the coronavirus, more than half of the jobs in the US economy. Impacts are being felt throughout the retail, …

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