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David Burn

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“Getting Robbed” Has Additional Meaning Today

> The Wall Street Journal has the full story and multimedia treatment on ousted Illinois Governor, Rod Blagojevich. But this is the thing I find intriguing. He used his office improperly. But how common is this "crime" in corporate environments? That it's common doesn't make it right, but will you agree that it's all too common? What shocked me in Blagojevich's case was the outrage from pundits. Getting caught on …

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The Bleeding Edge Is A Bloody Mess

I'm laughing right now. Not at the attempt to go viral above. Rather, at the response to it from our friends at The Denver Egotist. For the love of God, can someone in San Francisco please walk over to the Cutwater office right now and slap the creative director across the face with the back of your hand? This Ray Ban campaign is sliding to a place in which the brand will be hard-pressed to ever recover from. Ray-Ban …

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Can You Be Anti-Branding And Pro-Sales At the Same Time?

Geoffrey James is a freelance writer and author. He used to sell expensive computer systems. Here's a small sample of his writing from BNET: I also believe that developing "Awareness, Interest, and Desire" (aka "Branding") inside B2B firms is mostly just an excuse to spend money. In fact, branding is overrated in B2C firms, too. Marketeers frequently cite examples, like Coke, where corporate branding appears to …

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Branding Is For Brands

There's a certain abandon to Steffan Postaer's writing. I like that, especially since it's coming from deep inside the machine. Today, the creative leader of Euro RSCG/Chicago, takes on agency mission statements and self-promo exercises. Thankfully, he does so with abandon. Are we about ideas, client service, publicity or all of the above? In every creds piece (including ours), is some permutation of "building brands …

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I Don’t Know What’s Better, The Game Or Your Velveeta Nachos

Americans will eat 46% more chips this Sunday and Kraft Foods intends to be there in living rooms across the land to soak it all up. Literally. According to The Wall Street Journal, Kraft hired House Party, an Irvington, N.Y. experiential marketing firm whose specialty is setting up parties to promote clients' products. Using its database, House Party emailed Internet-savvy women ages 25 to 50, Velveeta's target …

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Self-Promo Ad #4

Commercial writing is still creative writing. Otherwise, it's not writing at all, just empty words strung together haphazardly. And Lord knows, there's an overabundance of such drivel passing as marketing communications. Since you're reading this via AdPulp, not Craigslist where it originally appeared, chances are good you know the value of compelling copy. Which is great, I don't need to beat that drum any more than …

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