I’m laughing right now. Not at the attempt to go viral above. Rather, at the response to it from our friends at The Denver Egotist.
For the love of God, can someone in San Francisco please walk over to the Cutwater office right now and slap the creative director across the face with the back of your hand? This Ray Ban campaign is sliding to a place in which the brand will be hard-pressed to ever recover from.
Ray-Ban wants to be cool. Can you blame them? They were cool in the 80s and in the 60s. Maybe they can regain some of that swagger by getting people to pass quirky videos around.
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This was definitely one of their worst ads from the series, but I like that Ray-Ban was at least willing to take a few risks with the Never Hide campaign: http://thefutureofads.com/2009/01/08/never-hide-films-are-viral-successes-for-ray-ban/
Four words:
Trying. Way. Too. Hard.
Oh, and “Cory” above obviously works for Cutwater.
Nice try, though.
Hey Nooooow!