Scroll through the Super Bowl spots care of Hulu: …
Pre Game Warm Ups
Stuart Elliott, Jonah Hughes, Teressa Iezzi and the gang are all obligated to write X number of words about Super Bowl commercials leading up to, and following, today's big game. Elliott says advertisers have a "tricky task before them. They must figure out the right way to speak to consumers worried about the wretched economy while at the same time not ignore the long-standing appeal of Super Bowl Sunday as a night …
Americans Are Crying Fowl In Nationwide Wings Shortage
Breaking news...Chicken wings are in short supply. As you can see from the above video footage, Kraft Foods--the conglomerate based in suburban Chicago--admits, at least in part, responsibility for the shortage. David Ervin, Brand Director, Kraft Salad Dressing, says, "Authorities have informed us that samples of our best tasting Ranch ever have been leaked to the public. We understand that when it's combined with …
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Irrelevance Blows
Is your marketing relevant? Is the product or service that's being marketed? These are tough questions in the ad biz. Brutal, really. Alan Wolk, for one, understands the lack of relevance in our midst, and what a danger it is. Agencies have stopped being relevant. Much of what they produce is reactive, out-of-date and lacks any real thought process. Hence their reputation for the ability to focus on finding the …
Today In Twitterverse: Coffee by Tweet
Yes, it's also a sales channel! Houston Twiterati are at this very minute placing drink orders with the baristas @coffeegroundz via Twitter, the micro-blogging platform rumored to be worth $250 mil. Mr. Tweet, says, "How cool is that? You don't even have to stop working to walk to the counter and order a coffee." …
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Don’t Panic, Grow Organic
John Adams planted a garden in the White House lawn. Will President Obama? According to Associated Press, many small scale organic farmers think it would be a great idea. In fact, they've organized on a Web site dedicated to nominating the nation's first official White House Farmer. Over 27,000 votes have poured in so far. Former pro basketball player Will Allen, who transformed into an urban vegetable farm in …
Sorrell Steering Ship Through Tough Passages
Jennifer L. Schenker of BusinessWeek flew to Greece to spend time with 250 WPP staffers busy embracing their digital futures. The reporter said Sir Martin Sorrell, while dressed casually, did not seem relaxed. I suppose it's hard to concentrate when your stock loses 45% of its value in one year. Yet, concentrate Sorrell and his teams must. While WPP has spent more than $1 billion in the past three years buying up …
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Happy Morning in Cinci
According to Cincinnati Enquirer, Procter & Gamble reported net earnings of $5 billion, or 1.58 per share, for the October-December quarter, an increase of 53 percent from the same quarter a year ago. The gain came from the sale of Folgers coffee. …
