Adpulp
Advertising News and Know-How
By David Burn
First, The Google stepped off it's print buying excursion. Now, just two weeks later, the search titan is backing away from the radio table. According to The New York Times: Google said it was ending its radio project, Google Audio Ads, because it had failed to live up to expectations. Up to 40 people are expected to lose their jobs. Google Audio Ads had faced challenges since it began in 2006, when Google acquired …
Continue Reading about Traditional Media, Not The Google’s Thing →
By David Burn
A small city of people live on the streets of Los Angeles. The Weingart Homeless Project, a pro-bono effort from Los Angeles agency David & Goliath on behalf of Weingart Center seeks to address the problem. I find it interesting that the campaign would use something simple like card board cut outs normally found at a carnival to illustrate their point. I think it works. …
Continue Reading about David & Goliath Wants To Be A Giant Killer for the Homeless →
By David Burn
WK/London took note of their boss' appearance in Creativity's latest list project--The 2009 Creativity 50. In the feature on him, Dan Wieden says he's looking to expand in a southerly direction. image courtesy of Flickr user, saramusico Here's a segment from Creativity's report: Co-founder Wieden says he also plans to expand into South America in the near future, yet no matter how big the agency grows, he has no …
By David Burn
I remember the first spec ad I ever had designed by a professional. It was for Banana Republic and the headline read, "Clothes for the Urban Jungle." It looked good, but it didn't work hard enough as an ad. According to Ad Age, The Gap-owned brand is still working that basic theme, but they're adding music to the mix in effort to "project metropolitan diversity with a mix of rock, pop-folk, classical and jazz …
By David Burn
Yesterday, I mentioned that I made a perfect pair on Facebook with the help of The Melting Pot's new FB app, but that I didn't get any kind of confirmation. A representative from Push in Orlando--the agency that developed the work--has been kind enough to step forward and describe how the promotion works. "Once you select two friends as a match, they each get a notification that you think they are a perfect pair …
Continue Reading about [UPDATE] Yet Another Facebook Story: The Melting Pot Stirs Things Up →
By David Burn
What have you just seen? Some stupid human tricks, yes. But what else? If you said, "one episode in a multi-layered brand sponsored digital narrative," you are correct! Jerry and Wendell Tucker from rural North Carolina are actually actors hired by JWT to promote Trident's new Xtra Care gum, which not incidentally promises to "protect, strengthen, and rebuild teeth," thanks to the addition of Recaldent, a form of …
Continue Reading about Oral Care Becomes Packaged Good, Rednecks Rejoice →
By David Burn
Om Malik likes to interface with the Facebook platform via mobile device. He also believes that mobile syncing of one's key data points with location-based service offerings (advertising) is gonna be big. I recently pointed out that "as we transition to an increasingly mobile world, the location beacon takes the role of the TCP, and most mobile services (and applications) find their context from this location …
Continue Reading about Want To Make It Big In Mobile Advertising? How’s Your Geo-Social Relevance? →
By David Burn
According to Ad Age, Cessna sees its planes as "productivity tools." You know, like Power Point. …
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