See the spot. …
Continue Reading about Crispin Hires Coen Brothers To Mock Coal Industry Rhetoric →
Design Is At The Very Heart of Green
I'd like to see our industry help groups like NRDC, Sierra Club, Greenpeace and others become more expert in their use of media. After all, persuasion is key to their ability to raise operational funds and wage successful campaigns. According to Creative Review, Greenpeace UK turned to Airside Design for their anti-Heathrow expansion efforts. From a design perspective, it appears to be a wise decision. At their …
Continue Reading about Design Is At The Very Heart of Green →
One Song, Two Spots
I was looking at some Joe Purdy music vids on YouTube and happened upon this commercial for Autism Association of South Africa. Then I made a few more clicks and found this commercial for Kia that uses the exact same song. Both of the spots appear to be from last year. My guess is Kia didn't buy international rights for the song, which opened up an avenue for the cause-related application in South Africa. …
On Spec, You Can Inject Truth And Humor At Will
The following spec spot for Trader Joe's was shot on a Treo by Carl's Fine Films in San Francisco. [via The Ad Class at Cal State, Fullerton] …
Continue Reading about On Spec, You Can Inject Truth And Humor At Will →
Today In Twitterverse: The Narcissism Argument
In the Television section of The New York Times, Alessandra Stanley questions the need for all this inane Tweeting, especially from TV news personalities. It's tempting to dismiss Twitter fever as a passing fad, the Pokémon of the blogosphere. But it's beginning to look more like yet another gateway drug to full-blown media narcissism. Those who say Twitter is a harmless pastime, which skeptics are free to ignore, …
Continue Reading about Today In Twitterverse: The Narcissism Argument →
Spotlight On NW Creative: First Ascent from Eddie Bauer
Eddie Bauer is a west coast L.L. Bean, but Neil Fiske the firm's new CEO, wants to reach a little higher than the fishing streams and hunting grounds of its past. According to the Seattle Post-Intelligencer, the company is about to introduce a new mountaineering line called "First Ascent." For more than a year, an all-star team of mountaineering legends has been secretly developing a new clothing and gear line for …
Continue Reading about Spotlight On NW Creative: First Ascent from Eddie Bauer →
Purity In The Milk Aisle
WK/London is breaking new work for Cravendale dairy. Sam Heath, creative director at W&K says, "People don't really think when buying milk. They just reach for the blue, green or red top. With these spots we wanted to challenge this, to engage people a little more and get them to consider Cravendale." …
Wine Guy Walks His New Media Talk
Gary Vaynerchuk of Wine Library TV is a mover and shaker. Even his detractors can't deny him that. According to TechCrunch, Vaynerchuk has expanded his growing media empire with Obsessed TV, an online interview show. "There is only so much content I can pump out," Vaynerchuk say. "I need to own as many media properties as possible." Vaynerchuk and host Samantha Ettus are co-producers of the new show. Each owns half …
