One Song, Two Spots

I was looking at some Joe Purdy music vids on YouTube and happened upon this commercial for Autism Association of South Africa.

Then I made a few more clicks and found this commercial for Kia that uses the exact same song.

Both of the spots appear to be from last year. My guess is Kia didn’t buy international rights for the song, which opened up an avenue for the cause-related application in South Africa.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.