Design Is At The Very Heart of Green

I’d like to see our industry help groups like NRDC, Sierra Club, Greenpeace and others become more expert in their use of media. After all, persuasion is key to their ability to raise operational funds and wage successful campaigns.
According to Creative Review, Greenpeace UK turned to Airside Design for their anti-Heathrow expansion efforts. From a design perspective, it appears to be a wise decision.

At their core, environmental groups are working for a better design. That intent needs to show plainly in a group’s branding and in all their communications to members and the press. I think it’s something that’s often overlooked in the non-profit sector. The thought being that the cause, whatever the particulars, is enough of a motivator.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.