Welcome to Optimism is sharing a "small selection" of videos prepared by WK London for Nokia's world conference in Stuttgart earlier this month. Here's one: …
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Canadian Celebrity Steve Nash and 50 Cent Appear In Fake Informercial For Real Promotion
Want to create a new flavor of vitaminwater? Great. The brand is asking its fans to help develop the next vitaminwater flavor which will be sold in stores in the spring of 2010. [via Make the Logo Bigger] …
Brains In Front of the Firecam
The crew at Brains on Fire reveal themselves: …
Radio Is Fertile Ground For Story
The Lacey Study, a sound comedy, is a serial radio program seeking an audience and possibly a sponsor. According to The Wall Street Journal, serials proliferated in the 1920s, and many eventually made the leap to television, including "Guiding Light," which is only now about to end its 72-year run. Creators of the show James Cohen and Andrew Bergmann come from a moving pictures background, but they deliberately …
Zen and the Art of Account Service
Here's a great piece of dialogue from this week's episode of Mad Men: Sterling: Wasn't even on the (org) chart. My name's on the wall out there. I like to think I'm rich, they can't hurt me. Cooper: That's a mistake. Sterling: I'm being punished for making my job look easy. Although, that kid Guy, he has a spark. He is a pure account man. Cooper: And what is that job all about? Sterling: I don't know. It's about …
I’m Surprised That Poor Taste Sells Good Taste
Mr. Sub has a promise to make to Canadians. When it comes to the quality of their subs, you'll never get an unfortunate surprise. "The insight for this campaign about 'no surprises' comes right out of the product itself," says Gary Watson, Co-Creative Director at Bos, Toronto. Huh? We're consistent is the best Mr. Sub has to offer? I'm surprised by how low the brand is aiming. …
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Stuck In The Airport? SNUS.
According to The New York Times, other headlines in this new campaign from Quaker City Mercantile in Philadelphia, include "sweaty outdoor festival friendly," "extra inning friendly," "your flight just got canceled friendly," "ridiculously long conference call friendly" and "fancy hotel friendly." It occurs to me that people who encounter these ads might not know what's in these SNUS tins, nor why the package is …
Crap On A Stick, Cont.
Why, why, why? Yahoo! is launching a new ad campaign and from the looks of it, it's terrible. Naturally, Elisa Steele, Yahoo's EVP & Chief Marketing Officer doesn't see it that way. She ill-advisedly tries to sell her shit kabons on Yodel Anecdotal, a company blog. This is much more than an advertising campaign. It's our promise to you that your life online will become more personal and more meaningful with Yahoo!. …
