Adpulp
Advertising News and Know-How
By David Burn
Newsday, the Long Island newspaper, is about to put a pay wall in place, according to The New York Times. And a spendy wall at that. The paper, owned by Cablevision, plans to charge $5 a week, or about $260 a year (Cablevision customers will get the subscription for free). The Wall Street Journal is $149 a year, by comparison. Other papers in the paid content game include The Financial Times, The Arkansas …
Continue Reading about Newsday Says Their Content Is Good Enough To Pay For →
By David Burn
Portland interactive agency, Pop Art has the most visible sign from the street of any agency in the city. I like that. A lot. Too often agencies are tucked away in some warehouse or high rise. Agencies need to connect to the street in more ways than one, and Pop Art's sign helps them do that. What other agencies have street presence? Send pics our way, and we'll publish them here. …
Continue Reading about Spotlight On NW Creative: Pop Art’s Retail Signage →
By David Burn
Agency: Carmichael Lynch Client: Denver Museum of Nature & Science [via The Denver Egotist] …
By David Burn
Zach Canfield, Director of Talent for Goodby, Silverstein & Partners asked a rhetorical question on Twitter last spring. I don't know many @replies his question generated, but I do know I could help him locate some talent. Talent isn't hiding, it's toiling in the salt mines--a place that doesn't coddle and doesn't reward; hence, the lack of visibility. More recently Adrienne Waldo, writing for Ad Age, asked …
By David Burn
AdFreak is pointing to an awesome commercial for Cullman Liquidation, made by North Carolina-based comedy duo, Rhett & Link. The two funny men make all sorts of spots under the I Love Local Commercials banner. I Love Local Commercials is a project of MicroBilt, a risk management solutions company for small and medium businesses. I must say, MicroBilt, which is not a "creative" business, sure has a winning strategy …
Continue Reading about Here’s A Creative Team Not About To Win A Lion →
By David Burn
Sean Blanda of eMedia Vitals is looking at the how editors are still a vital component of the media business, despite reports to the contrary. "Aggregation is just bringing stuff together, just collecting stuff and laying it out there. We used to do that more in the old days," says Mindy McAdams, an online journalism professor at the University of Florida. Presenting endless volumes of content is no longer the …
By David Burn
Kara Swhisher is breaking the news that Microsoft has inked an important new search deal with Twitter and Facebook. The pact will bring status updates to the Bing search engine. Swisher says, "The deal is a definite blow to the dominant search engine, since-for the first time-data will be available on Bing that is not on Google." Facebook sees 40 million updates a day on average. That's a lot of mostly meaningless …
Continue Reading about What You’re Having For Lunch Soon To Be Bingable →
By David Burn
Does the number "206" mean anything to you? It should, it's the number of countries where Coca-Cola is sold. To bring attention to the global reach of this joy-inducing soda from Atlanta, Georgia, USA, Coke is sending a three-person team of "Happiness Ambassadors" to all 206 countries in 2010. Coca-Cola Expedition 206 - Project Introduction Video from Expedition 206 on Vimeo. The three-person Expedition 206 …
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