Newsday Says Their Content Is Good Enough To Pay For

Newsday, the Long Island newspaper, is about to put a pay wall in place, according to The New York Times. And a spendy wall at that. The paper, owned by Cablevision, plans to charge $5 a week, or about $260 a year (Cablevision customers will get the subscription for free). The Wall Street Journal is $149 a year, by comparison.
Other papers in the paid content game include The Financial Times, The Arkansas Democrat-Gazette and The Albuquerque Journal.
Judy Shapiro, for one, ain’t buying it. The seasoned marketer who is now VP Paltalk, wrote earlier this week on Ad Age:

Content is really good at attracting audiences — but it’s not so great at directly generating revenue through gated-content subscriptions. Sorry, but you just need to get over it (unless you are the exception: The Wall Street Journal). Most people can get most content one way or another and circumventing the gated-content model is not that hard for users. Media companies trying to figure out how to plug all the naturally leaky ways content gets out there is like trying to win at whack-a-mole. Frustratingly unsatisfying.

Personally, I’d like to see many more publishers make this move to paid content. At the very least, it’ll give media pundits (and operators) some numbers and facts to work with.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.