The Ad Store delivers for Jimmy John's. In a category dominated by lame product attribute pitches, finally someone steps up and out. [via AdFreak] …
Spotlight On NW Creative: S N A P design
You know what's missing today? I do. An abundance of quality-obsessed craftsmen who put love into the things they meticulously make. Oh, they're out there, but they are the exception, not the norm (even in a place as quirky and hand-made as Portland). Which is why it brings me pleasure to introduce you to an artisan who will hand-craft a custom laptop bag, a tote, iPod Wallet or makeup/coin bag for you. Our friend, …
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Paris Has A New Sun King
Things look better in Paris. Food smells and tastes better. Sex is better. How else to explain the shining ray of optimism from Publicis CEO Maurice Levy who said Tuesday that the market hit bottom last June? "The advertising market has stopped deteriorating during the summer and a slow and gradual recovery is under way," he told reporters. Mr. Levy said Publicis should outperform the expected 10% decline for the …
Skimming Isn’t Knowing
Newser is an aggregator with an attitude. Face it: there's too much news. At Newser, we choose the most important stories from hundreds of US and international sources and reduce them to a headline, picture, and two paragraphs. And we do it 24/7--you can come back morning, noon, night (and in between) for something new that matters. Read less, know more. From a purely marketing standpoint, "Read less, know more" …
Tying Up Relationship Marketing’s Loose Ends
Relationship Marketing is a big banner under which several sizable pieces fit together. Email and events, for instance. Which is why it makes sense for email marketing provider, Constant Contact, to add event marketing management to their array of offerings for small business. Event Marketing from Constant Contact is "a professional, affordable tool" to help small businesses and organizations set up and promote …
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Are You Well Equipped To Tell Stories In The Digital Arena? You Need To Be.
According to Ad Age, a growing number of marketers are directly engaging consumers through original content, instead of pitching their stories to reporters. Take this Coldwell Banker video: The thing I find interesting in the Ad Age piece is how PR agencies are being tasked with content creation. For instance, Coldwell Banker enlisted the help of its PR shop Cooper Katz, to gain presence on YouTube. I don't have a …
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It’s A Numbers Game Today
Several high profile clients are shopping around for new agency partners, but there's a catch according to The Wall Street Journal. "The chief procurement officer has become more important than the chief marketing officer inside some companies," says Joanne Davis, a new-business consultant in New York. About 80% of reviews now include procurement departments, up from 30% to 40% about five years ago, consultants …
Fun With Bob Garfield: “Che Guevara in a Jar”
Ad Age critic Bob Garfield says if you like the above commercial you may be a douche bag. Was this conceived during 'shroom day at McGarryBowen? See, in non-psychedelic reality, Miracle Whip is not a badge of defiance but rather the quintessence of middle-American déclassé, the turquoise pants suit of condiments. To assert the opposite is just a slap at our collective intellects, our collective honor, our collective …
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