Adpulp
Advertising News and Know-How
Facebook is under fire from all directions. Former employees are venting. The press is screaming. The federal government seeks to break the company's monopolistic hold. And we the people just want to scroll—something that was denied to billions of addicted users of Facebook, Instagram, and WhatsApp for more than seven hours on Monday. In the center of the maelstrom is Frances Haugen, a former product manager at …
Continue Reading about Facebook Foibles and the Media Megaphone Mess →
Some brands are searching for a purpose. Other brands focus on purpose from day one because it's an expression of the company's core values and because it's good for business. Emotion moves people to pay attention, care, and buy. The following short film from Hyundai is packed with raw emotion. https://youtu.be/5xAXnkOvepg Paul Imhoff has been successful at orchestrating integrated marketing campaigns …
Continue Reading about Hyundai Is Out Front in the Fight Against Pediatric Cancer →
"Marketing effectiveness" sounds like a webinar that someone once forced you to attend, or worse, a graduate seminar on the way to a Master in Business Administration. Perhaps, the term would benefit from a rebrand, because it's not a seminar or webinar. Marketing effectiveness is the difference between failure and success. Given its importance, why don't we know all about it? Bob Hoffman, founder of Hoffman Lewis …
Continue Reading about Introduction to Marketing Effectiveness (A Primer) →
The ad agency business is a fickle beast. A rollercoaster of highs and lows. It's also one of the few places that creative mavericks and outcasts can make a name for themselves and millions of dollars too. Alex Bogusky, for example. He rode his skateboard into the Miami offices of Crispin Porter and soon ascended to creative director at the then regional shop. Bogusky went on to rule the ad world and his agency with …
Continue Reading about CPB Falls On Hard Times, Iconic Agency Down to Just 40 Employees →
Divisiveness is a fact of life in America today. Sadly, too many brands and their agency partners see an opportunity in it. When you make fun of one group, it excites another group and moves them to action. That's the idea and it's not wrong. What's wrong is using fear, judgment, and other wedge issues to sell. Ken Dychtwald is a nationally recognized expert on aging and ageism. In a new article for AARP, he …
Continue Reading about Bias Against People Over 50 Is the Work of Feeble-Minded Novices →
Nearly half of all Americans describe the news media as “very biased,” according to survey conducted in 2020 by Knight Foundation and Gallup. “That’s a bad thing for democracy,” says John Sands, director of learning and impact at the Knight Foundation. “When half of Americans have some sort of doubt about the veracity of the news they consume, it’s going to be impossible for our democracy to function.” The study …
Food is the single largest component that takes up space in U.S. landfills. U.S. residents waste almost 40 million tons of food every year – more than any other country in the world. In fact, the average American family of four discards $1,600 a year in fresh produce. This colossal waste contributes to global warming and does nothing to address the global hunger crisis. The Dole Sunshine Company is bringing …
Continue Reading about The Word from Dole: We Are Wasting So Much Food →
Do you love eggs, but feel bad about supporting corporate farms that raise chickens in pens? Have you tried Just Egg from the scientists and culinary artists at Eat Just, Inc.? Perhaps, you will soon? Eat Just, Inc. just launched a new multi-million-dollar brand campaign for its popular plant-based JUST Egg products. The brand's “Really Good Eggs” campaign kicks off this week with a series of ads narrated by …
Continue Reading about Plant-Based Eggs Are No F*^$ing Joke →
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