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David Burn

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Chocolate-Covered Berries Meet Flowers, Flowers, Chocolate-Covered Berries

This Valentine’s Day, FTD Companies’ gifting brands ProFlowers and Shari’s Berries have come together to form the “Perfectly Paired Collection,” an assortment of fresh flowers and gourmet dipped berries and sweets, combined and delivered in one gift box. https://youtu.be/X3C1ysV2ONM Sending flowers and candy on Valentine's Day is conventional, or "inside the box." But maybe that's okay. It's not always about …

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Is Advertising Radical Enough? Weigel Weighs In

“Is advertising radical enough?” Martin Weigel, Head of Planning at Wieden+Kennedy Amsterdam since 2009 was asked to present answers to this non-rhetorical question. He came up with 80 answers, all pithy, and all on point. Weigel's radical vision is laid out in black and white on his website for all to see. Okay! Any questions? When you're a serious ad person, your first item of business is to free …

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Content Creation Agency, PIA, Purchased

The PIA Agency, an award-winning creative content agency with offices in Portland (OR), San Francisco and San Diego, has been acquired by CreativeDrive, a Bertram Capital portfolio company headquartered in New York City. PIA produces a wide range of advertising, digital, mobile and web content for clients which have included: HP Inc., Hewlett Packard Enterprise, DreamWorks, PepsiCo Blizzard, Petco and Sony. Here's …

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New Organic Life Mist Gets Musical Boost from Art Rock Outfit, YACHT

Product launches are such difficult affairs. When the new product is Kibu — One for All Life Mist (which SOLD OUT within seconds of being introduced this week) the process is even harder. Nevertheless, YACHT makes it look easy. https://youtu.be/p95_rB6WPc8 Typically, a rock band uses their music video to "sell" their song. Placing an actual product inside your video is an interesting variation on a theme. …

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Norwegian Taco Subs Come With A Crunch

I'm not a fan of pre-roll. No one is. Nevertheless, if you're going to go there, you need to understand what works while you're holding people hostage. To promote their Taco Sub—the first sub ever to make a distinguished sound when you eat it—Subway Norway and McCann Stockholm built a narrative around "Good cracks vs. Bad cracks". When done right, even a film about a sandwich can become truly unskippable. …

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#DoTheCurl This February (A Message from Cheetos Winter White Cheddar Curls)

Americans love sports, but not all sports get the love and attention they deserve. USA Curling, for instance, does not get the attention it needs to thrive on the big stage. Now, with a push from Cheetos, curling has a chance to capture imaginations and become part of the conversation in living rooms from coast to coast. https://youtu.be/QO_Kqg2YkkI Cheetos and The Marketing Arm tapped musical sensation …

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P&G Champions Equality and Diversity on the World Stage

PyeongChang, South Korea. The winter games open next month just 60 miles from North Korea amid threats of nuclear war. It wouldn't be this way if moms ran the world. Moms have too much to lose. https://youtu.be/JSWyrR4gXkw This moving Olympics sponsorship work is from Wieden+Kennedy/Portland. W+K tapped director Alma Har'el to direct the ad. Har'el is founder of the Free the Bid movement, the ad industry …

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The Quants Runneth Over

Data collects, mostly into piles of digital rubble. Yet, data is prized and those who provide it are revered. The high priests of data analytics have the floor right now, which is understandable and ridiculous at the same time. It's understandable that clients are scared to death of their own intuition and risky creative ideas from the agency. And it's ridiculous because marketing is for the brave. A degree …

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