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Advertising News and Know-How
Workplace strife between account people and creative people is the stuff of ad industry legend. Here's a new twist on the same old story... Ed Tsue, Group Strategy Director and Managing Director at Anamoly in New York City, examines the tension between brand planners and the creatives they hope to inform and advise. Planners like to be liked, respected and relied upon. We like to feel that what we’re doing …
Continue Reading about Are We Wolves, Or Ad People, Or Both? →
In 2014, Alfonso Cuarón became the first Mexican filmmaker to win the Oscar for Best Director, when his work on ambitious sci-fi drama Gravity was recognized by the Academy. Since he went home with that trophy, his fellow countryman Alejandro G. Iñárritu has won twice, for Birdman and The Revenant. Then, Guillermo del Toro won an Oscar last year for The Shape of Water. All told, the …
Continue Reading about Los Directores Mexicanos Rule the Roost →
Ad people love industry award shows and people working in advertising have a natural affinity for the people who make films, since they often work side-by-side on 30- and 60-second films, also known as commercials. The Oscar Awards are therefore a big deal. Not Super Bowl big, but big nonetheless. In media buying terms, ABC was seeking between $2 million and $3 million for a 30-second ad slot on Sunday’s broadcast …
Continue Reading about Oscars’ Commercials Debut In the Other Advertising “Super Bowl” →
In years past, packaged goods have gotten a bad rap from certain creative elites who find the products boring and therefore can not imagine a creative way to display the product's attributes to a public hungry for solutions to mundane problems like dirty dishes and upset stomachs. When the product doesn't have cool built-in, what's an advertiser to do? Here, Dawn's answer to the mess... "A drop of Dawn and …
Continue Reading about A Drop of Dawn and the Grease Is Gone →
"HatfieldYou made rain for L.A.We've got ten grandFor you to go cook us some rain" -Widespread Panic New Biz Tips from the Sausalito Sausage Factory The head of the 4As and the head of ANA walk into a bar... Sorry, there's no punchline. But there is this advice for new business execs, a.k.a. agency rainmakers, from Greg Stern of Butler Shine Stern & Partners: Bill Duggan: What advice …
Continue Reading about The Recipe to Make Rain? Same As It Ever Was →
Do you love dogs and American made spirits? This is the sales promotion you didn't know you were waiting for. Early Times Kentucky Whisky is conducting a nationwide search for All-American Dogs to serve as the furry faces of its new hometown advertising campaign. Early Times Senior Brand Manager Dallas Cheatham, said, “When we started talking about what being 'All-American' means, we immediately thought of the …
Continue Reading about Your Dog Could Be The Early Times Dog →
ANA Educational Foundation Report Says New Talent Feels Unwelcome NEW YORK (February 20, 2019) — Recruiting and retaining racially diverse talent continues to vex marketers due to a fundamental disconnect between the resources being invested in diversity initiatives and a lack of inclusiveness felt by diverse workers. Those were among the key conclusions of a new study by the ANA Educational …
Continue Reading about Hiring, Retaining and Promoting People of Color Is A Great Start →
Women today are challenging gender norms and tackling taboo topics, but there’s one taboo topic that remains unaddressed: money. According to research, Millennial women feel more comfortable talking about sex than money. Visa wants to change that. This week, Visa is launching phase two of its popular social and digital series ‘Money is Changing’ with the help of its agency partner, Decoded …
Continue Reading about Our Relationship To Money Is Changing, Visa Wants To Talk About It →
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