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Advertising News and Know-How
Everyone knows what a "Kodak Moment" is. Or do they? In a move to give an old phrase new relevancy, Kodak is trying to redefine the Kodak moment as the moment when you share the photos you take. Stuart Elliot of the New York Times has more: Before, Kodak wanted consumers who experienced Kodak moments to use Brownies, Instamatics, Fun Savers or other Kodak cameras to take snapshots that would stimulate fond memories …
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Is advertising stuck with clients who are constantly having to offer discounts, incentives and special offers to keep consumers engaged? While coupon clipping is slowly going the way of the newspapers that hold them, discounts have adapted with the times. The newest, most dynamic ways of engaging consumers these days often involves some sort of discounted carrot. It's a large part of what's making social media tick. …
It's all about the earth, kids! Fun stuff from Axe Canada: Ad agency Zig, Toronto, created the spot. …
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Over at Boston agency Hill Holliday's blog, Ilya Vedrasko and some of his colleagues share what they learned after Apple reps came to the agency to talk about the iAd, the new mobile ad platform. Adam Cahill, head of the digital media group, had this to say: Three things strike me as interesting: Pricing: Apple is going to sell 100% of the ads. Apple doesn't do cheap, they do premium. So I'd expect buyers to become …
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While American ad types drone on and on about social media, iPads and crowdsourcing, marketers in emerging markets are solving more basic problems when it comes to reaching consumers. The Economist has a fascinating look at some of the efforts: The most difficult trick of all is what some call "straddling the pyramid" or "playing the piano": serving both the people at the bottom of the pyramid and those at the top. …
Continue Reading about Wanted: A Washing Machine With A Turnip Rinse Cycle →
I must confess, I don't consider myself much of a gamer. At least not since I left my Atari 2600 behind. I do have a Wii, and I never play it. But there's no denying that we live in a culture where all sorts of games, electronic or not, are ubiquitous--because all of us who grew up playing games still play some way or another. Marketers have capitalized on this by involving us in games and competitive ideas, whether …
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Congrats to Republica, a Miami agency founded in 2006, who've landed both the general market and Hispanic marketing duties for the Miami Dolphins and Sun Life Stadium. The Miami Herald has more: After tapping celebrity South Florida investors and giving the stadium a colorful makeover, the Miami Dolphins and the Sun Life Stadium have added a new asset to the team and stadium's strategy to get more local: a contract …
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Sure, it's powerful because it's got his dead father doing the VO, it's shot in black and white with one camera pointed straight at his morose face, and nothing else. Of course, it'll command your attention in the middle of some pod of otherwise lame commercials. But I just don't buy it. To me, it's inauthentic and fake. I'd rather go see Tiger win the Masters this weekend and put on another green jacket and get on …
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