A Hole In One For Cynicism

Sure, it’s powerful because it’s got his dead father doing the VO, it’s shot in black and white with one camera pointed straight at his morose face, and nothing else. Of course, it’ll command your attention in the middle of some pod of otherwise lame commercials.

But I just don’t buy it. To me, it’s inauthentic and fake. I’d rather go see Tiger win the Masters this weekend and put on another green jacket and get on with his life. That’d be fine by me. Just spare me the sponsored attempt at redemption brought to you by Nike.
I’ll take this spot over that one any day, at least it’s something real:

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.