After tapping celebrity South Florida investors and giving the stadium a colorful makeover, the Miami Dolphins and the Sun Life Stadium have added a new asset to the team and stadium’s strategy to get more local: a contract with República, a 3-year-old Miami communications company owned by Jorge Plasencia and Luis Casamayor.
“Miami is a unique market, and having local representation is very important,” said Adam Grossman, senior vice president of public affairs for the team and the stadium. “[The agency’s owners] Jorge and Luis, who are South Floridians, represent South Florida, and we couldn’t think of a better agency.”
Prior to República, the NFL team and stadium’s public relations and marketing agency was Boston-based Arnold Worldwide. Dolphins officials said that relationship lasted six months last year.
In every city, a major league team is a highly-prized account for an agency. It’s good to see an upstart shop get a shot.