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Dan Goldgeier

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Spotlight On NW Creative: Seattle’s egg Gets Saucy With Tomato Goodness

I admire ad agencies that actually launch their own branded products: it’s not only a cool way for agencies to build a brand on their terms, but it’s a great object lesson in running a business that lets them experience a client’s perspective. So I was pleasantly surprised to see the folks from Seattle’s egg launching their own line of tomato sauces, Tomato Goodness, at a weekly farmer’s market in my …

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Google Goes For The Heartstrings As Well As The Eyeballs

Google is one company that definitely doesn't rest. Nor are they immune from good ol' fashioned advertising efforts. The New York Times has more: Lorraine Twohill, Google’s vice president for global marketing, would not disclose how much the company had increased its advertising spending, but said there had been a shift in strategy. “As we got bigger, we had more competition, more products, more messages to …

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A City Without Billboards

Good Magazine takes a closer look at Sao Paulo, Brazil, where they've banned outdoor advertising. Where businesses are concerned, it turns out some advertisers are actually thankful for the ban, as it's forced them to reevaluate and improve. "Companies had to find their own ways to promote products and brands on the streets," Lalai Luna, co-founder of ad agency Remix, told the Financial Times last year. "São …

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Childhood Obesity Ads Serve Up Truth With A Side Of Guilt

As health care costs increase along with portion sizes, Children's Healthcare of Atlanta has decided to tackle the problem full-on in a series of ads that expose the problem of childhood obesity. The Atlanta Journal-Constitution has more: Using tools such as television commercials and billboards late this year, the campaign has offered stark black-and-white images of overweight children sharing bold and …

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Liquid Therapy Fuels Retail Therapy

Here's a fascinating article from the New York Times that suggests online retailers benefit from drunk consumers: “Post-bar, inhibitions can be impacted, and that can cause shopping, and hopefully healthy impulse buying,” said Andy Page, the president of Gilt Groupe, an online retailer that is adding more sales starting at 9 p.m. to respond to high traffic then — perhaps some of it by shoppers under the …

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