Adpulp
Advertising News and Know-How
I had no idea how ridiculously accurate "Portlandia" was until I moved to the Pacific Northwest. So do marketers account for the regional differences that still exist in our country? Should they? I once had a client that operated a business with multiple locations around the country. While the national clients were always looking for economies of scale from our work (i.e., run the same campaign everywhere …
Continue Reading about Consumers Are Everywhere—Forgetting That Will Get Us Nowhere →
Could you imagine laboring over a piece of copy the way old-timers like Howard Gossage did? And if you did, what would your current clients do to it after you sent a draft to them? Thanks to these internet tubes, people everywhere are writing, all the time. Or at least, they're typing. Has all this collective writing ability lowered the grammatical and stylistic standards of the ad industry? That’s the …
Continue Reading about The Future Of Marketing Words Don’t Look So Purty →
I will absolutely not make judgments on agencies that appear on "The Pitch" based on how the show makes them look. The heavily edited, overly dramatic, trainwreck of a reality TV show has taken some decent people and make them look awful. I've met some of the participants on a few of the shows so I prefer to trust my personal judgements over some editor. But I do want to focus on one very glaring takeaway from the …
Continue Reading about Creative People Need To Think Strategically. Right? →
Here's an interesting use of Facebook in the retail space. A Brazilian retailer lets you see exactly how many people "like" a particular item of clothing. According to Springwise, C&A's new “Fashion Like” initiative uses special hooks on the racks in its bricks-and-mortar store to display Facebook "likes" in real time, giving in-store shoppers a clear indication of each item’s online popularity. Now, here's …
Continue Reading about I Like Your Jacket. And I “Like” Your Jacket. →
According to The Reno Gazette-Journal, the Nevada Commission On Tourism will not be awarding its account to an agency in their state. Of the four finalist agencies for its account, all are located outside of Nevada. Valerie Glenn, the CEO of the Reno-based Glenn Group, said it’s a shame no Nevada companies made the short list for such a large contract, including her company. “All things being relatively equal, …
Continue Reading about Should States Keep Their Tourism Accounts In-State? Nevada Doesn’t Think So →
I've been curious to see how Apple's iBooks Author program can weave editorial content and more interactive components. Here's a great example: A new iBook, available for free, called Edwin The Super Duper Otter, created for the Seattle Aquarium.There's also an interactive PDF download if you don't have an iPad. The book combines a simple illustrated story with video from the Aquarium, along with an image …
Continue Reading about Spotlight On NW Creative: Seattle Aquarium’s Super Duper Children’s Book →
I’ve got three new books sitting here that I’d like to briefly mention. Interestingly, we see a pattern emerge, at least among the titles: Social TV: How Marketers Can Reach And Engage Audiences By Connecting Television To The Web, Social Media, And Mobile by Mike Proulx and Stacey Shepatin. While this book is full of new media buzzword bingo (“content,” “curation,” “backchannel”), there are quite a number of …
Continue Reading about Social TV, Optimize, and Mobilized Marketing: A Triplet Of How-To Books →
As we saw with Wild Turkey the other day, lots of liquor companies are taking to the TV (and YouTube) to solidify their brand. Here's Jagermeister's new attempt at this, courtesy of Mistress in LA: According to Michael Volke, Executive Board Member at Mast-Jagermeister SE, there's a heritage to this brand I wasn't aware of. “Jägermeister has always been consumed socially. This product was originally …
Continue Reading about Does Puking Get Me A Seat At The Table? →
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