Spotlight On NW Creative: Seattle Aquarium’s Super Duper Children’s Book

I’ve been curious to see how Apple’s iBooks Author program can weave editorial content and more interactive components. Here’s a great example: A new iBook, available for free, called Edwin The Super Duper Otter, created for the Seattle Aquarium.There’s also an interactive PDF download if you don’t have an iPad.

The book combines a simple illustrated story with video from the Aquarium, along with an image gallery and a quick quiz. Kids are sure to love this, making it a perfect traffic driver to the Aquarium.

Seattle’s Copacino+Fujikado created the book and an out-of home campaign which features the Edwin character.

Here’s my question to all you parents of little children out there: Is this the future of kids’ books? Will we always need some interactive/video component to keep their attention?



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.