Adpulp
Advertising News and Know-How
Last year, I wrote about the Addy dominance of Tampa agency Pyper Paul + Kenney. They won 127 Tampa Addys. This year, they only had a modest increase in performance, winning a mere 129 Addys. Will we see more substantial improvement from PP+K next year? Let's hope so. I still wanna know how much in entry fees this costs them. …
Continue Reading about Pyper Paul + Kenney Wins 0.98% More Addys This Year →
Having recently bought a car myself, I can attest that one's experience at a car dealership can make or break everything. No amount of image advertising that ad agencies do can reverse a really bad experience with a dealer who tries to screw with you or a salesman who doesn't know much about the car you want. Over at The Truth About Cars, there's a bit of a "Point-Counterpoint" discussion going on about the current …
Continue Reading about Car Dealers Are Great. Car Dealers Suck. →
See if you can figure this one out. From the AP: Levon Helm, former drummer for The Band, is suing a Manhattan advertising firm over the use of the band's signature song, "The Weight," in a television commercial. In a lawsuit filed in state Supreme Court in December, Helm asks for information about BBDO Worldwide's profits from the commercial for Cingular cell phone service and for financial compensation for the use …
Well, for a second this seemed like a shocking piece of news: MTV owner Viacom Inc. sued the popular video-sharing site YouTube and its corporate parent, Google Inc., on Tuesday, seeking more than $1 billion in damages on claims of widespread copyright infringement. Viacom claims that YouTube has displayed nearly 160,000 unauthorized video clips from its cable networks, which also include Comedy Central, VH1 and …
Continue Reading about Google Gets Sued Over YouTube For A Cool Billion →
Nike has used other shops for advertising before (i.e, Goodby and Chiat/Day), and they use other agencies for projects and things, but this Adweek article suggests a real big shift may be on the way: The first piece of business likely to be up for grabs, sources said, is the client's U.S. running shoe account, currently handled by Wieden + Kennedy. The Nike rep, Dean Stoyer, would not discuss potential contenders or …
Continue Reading about Could Nike Be Running Away From Wieden? →
Here's an interesting article from the Washington Post about Sears and its chairman, Edward Lampert. Lampert bought Sears in 2004. He has no retail experience. Actually, he's a Wall Street guy. So he's taking the money he makes from Sears and is turning it into a hedge fund while letting the stores die: But, if Sears the Retailer is ailing, Sears the Hedge Fund has never been healthier. Hedge funds are massive …
Continue Reading about Killing The Iconic Sears Brand, One Dollar At A Time →
Sometimes, I like Rachael Ray. Sometimes, I like Dunkin' Donuts. But together? I'm not sure about that. However, we're all just gonna have to get used to it: As its new brand representative, Ray will appear in a multi-platform marketing campaign for Dunkin' Donuts. Ray will also lend her perspective to the Dunkin' Donuts culinary team in the development of new, "better for you" food and beverage options. In recent …
Continue Reading about Rachael Ray Finds Time To Make The Donuts →
Over at AdFreak the comments have been coming in hot and heavy over this ad for a Boise bagel shop that ran in a local alt-weekly: But scroll down through all the cream cheese and schmear jokes and you'll find a comment from Brian at Idaho Ad Agencies: There's no reportedly about it -- it did run in the Boise Weekly. Even though it was supposed to be in support of the Vagina Monologues, what you see here is what was …
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