Back in ad school, one of my teachers told me that Ernest Gallo would have his agencies come out to his house and present new work to him by the pool. And they’d lay out the ads on the ground, and Gallo would piss on the storyboards he didn’t like.
I’m not sure if the story’s true, but it sounds true.
But now that Gallo’s dead, Hal Riney looks back at the man with a sense of fondness. Riney’s work for Gallo made Hal Riney & Partners the shop that it, well, used to be.
