And Riney Thanks Gallo For His Support

Back in ad school, one of my teachers told me that Ernest Gallo would have his agencies come out to his house and present new work to him by the pool. And they’d lay out the ads on the ground, and Gallo would piss on the storyboards he didn’t like.
I’m not sure if the story’s true, but it sounds true.
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But now that Gallo’s dead, Hal Riney looks back at the man with a sense of fondness. Riney’s work for Gallo made Hal Riney & Partners the shop that it, well, used to be.

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.