Well, for a second this seemed like a shocking piece of news:
MTV owner Viacom Inc. sued the popular video-sharing site YouTube and its corporate parent, Google Inc., on Tuesday, seeking more than $1 billion in damages on claims of widespread copyright infringement.
Viacom claims that YouTube has displayed nearly 160,000 unauthorized video clips from its cable networks, which also include Comedy Central, VH1 and Nickelodeon.
Then, I checked on it. And realized that Google could show up on Viacom’s front door with a truckload of $100 bills and not miss a beat.
They have $11 BILLION in cash and investments that they’re sitting on. Now that’s how you make a shitload of money in advertising: One click-through at a time.
