An article in Ad Age highlights some of the differences between men and women while shopping for electronics: This just in: Men and women shop differently. Shopping for a big-screen TV is an exciting process for men, who definitely find it easier than shopping for groceries or shoes. For women, it's stress-inducing and requires careful consideration and research. Men and women also had opposite shopping styles. Women …
Calling Out A Pesky Potential Client
I've received, as I'm sure most people have, my share of form rejection letters. Plus, I keep a good mental record of anybody who's ever blown me off or shown me less than professional courtesy. Over at Ad Age's Small Agency Diary, Peter Madden reports on one new business RFP and the rejection thereof: The big deal was how this company, Cricket Wireless, a subsidiary of LEAP Communications, handled showing us the …
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Marketing That Matters–Advertising 101 For The Green Crowd
I've never worked on the client side, nor have I ever started a business, so I don't quite fit into the intended audience of Marketing That Matters: 10 Practices to Profit Your Business And Change The World by Chip Conley and Eric Friedenwald-Fishman. Nevertheless, it's a good primer on marketing for anyone building a brand from scratch, particularly if you want to run a business that emphasizes social …
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A Real Turkey Of A Guerrilla Marketing Stunt
...and of the funniest sitcom bits ever, IMHO. God, I wish they'd clear all the music rights and get this show back out on DVD. …
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Hey Whipple, Rest In Peace
From USA Today: Dick Wilson, the character actor and pitchman who for 21 years played an uptight grocer begging customers "Please, don't squeeze the Charmin," died Monday. He was 91. 21 years? Can you imagine any ad campaign being concepted today that would run for 21 years? Most of 'em these days are lucky to run for 21 weeks. …
Giving Thanks, Courtesy Of Emmanuel
Like a lot of people, I take being an American for granted. We've got our share of problems here, but for some people it's still a land of opportunity that they're grateful for. I learned that once again last week, when I shot and edited a video on behalf of Refguee Resettlement and Immigration Services of Atlanta (RRISA). Emmanuel came to America last year, having spent much of his life in Tanzanian refugee camps. …
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Drawing Parallels Between The WGA Strike And Agency Woes
The Writers Guild strike is basically a debate about how creative types can (or can't) make money in the new media era, where content is everywhere. In my new column for Talent Zoo, I take a look at agency compensation and the fact we're all feeling pinched these days. Since there’s no legitimate quantifiable method to determine the financial impact of a brand’s ad campaign, performance-based models don’t work so …
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Because God Really Wants A Bigger Logo
Okay, it's a really long story, but basically I'm working on an assignment for funeral service memorials. And one of the 'deliverables' is a prayer card in which customers can choose from one of a number of pre-determined prayers (i.e., The Lord's Prayer, An Irish Blessing, some poems, etc.). The problem is, most of these prayers won't fit on the prayer cards. So here was one of the AE's suggestions to the …
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