This month's Fast Company has quite the puff piece on Publicis and its assorted ventures, including Digitas, Droga5, and how it's all coming together. Here's a choice nugget you may not have known about Digitas and its CEO, David Kenny: Kenny has focused on transformative, systemwide initiatives since arriving at Publicis. In May, he rolled out a digital production company called Prodigious Worldwide, which uses …
Anomaly Loses A Client, But What About The Products?
Although I'm very fuzzy on how the compensation models are set up, I've been intrigued by agencies like Anomaly that have pursued other means of revenue than writing ads. This story in Adweek mentions that Anomaly has lost Virgin America, but because of the unusual business arrangement, things sound complicated: Virgin America's split with the incumbent will take effect in January, said Jason DeLand, a partner at …
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Facebook Does An About Face On Social Ads
Well, that was fast. Just three weeks in to the glorious future of advertsing as reinvented by Facebook, the soc net is stepping off. Adweek frames the situation. Under mounting pressure from consumer privacy groups and its own community, Facebook has moved to scale back its plans to publish accounts of its users' purchases and other commercial activity. As of late Thursday, Facebook users must now proactively …
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Army Strong, Offer Stronger
If you think your client's product is a tough sell, try selling the Army in the fifth year of a war. Today's Wall Street Journal looks at the new approaches the Army is taking--appealing to Mom and Dad in order to sign up Junior: The Army has been enlisting youths for decades by promising them money for college. Starting in January, it will try out a different sort of pitch in selected cities: offering up to $40,000 …
Men, Women, And The Ads They View
An article in Ad Age highlights some of the differences between men and women while shopping for electronics: This just in: Men and women shop differently. Shopping for a big-screen TV is an exciting process for men, who definitely find it easier than shopping for groceries or shoes. For women, it's stress-inducing and requires careful consideration and research. Men and women also had opposite shopping styles. Women …
Calling Out A Pesky Potential Client
I've received, as I'm sure most people have, my share of form rejection letters. Plus, I keep a good mental record of anybody who's ever blown me off or shown me less than professional courtesy. Over at Ad Age's Small Agency Diary, Peter Madden reports on one new business RFP and the rejection thereof: The big deal was how this company, Cricket Wireless, a subsidiary of LEAP Communications, handled showing us the …
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Marketing That Matters–Advertising 101 For The Green Crowd
I've never worked on the client side, nor have I ever started a business, so I don't quite fit into the intended audience of Marketing That Matters: 10 Practices to Profit Your Business And Change The World by Chip Conley and Eric Friedenwald-Fishman. Nevertheless, it's a good primer on marketing for anyone building a brand from scratch, particularly if you want to run a business that emphasizes social …
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A Real Turkey Of A Guerrilla Marketing Stunt
...and of the funniest sitcom bits ever, IMHO. God, I wish they'd clear all the music rights and get this show back out on DVD. …
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