It's been a day to talk about car advertising, so we may as well continue the theme with a post about these new spots for Mercedes-Benz from Merkley and Partners. According to Below the Line News, “Art” is a historical tour through the SL-Class, showcasing the model’s many iterations against a backdrop of an ever-changing Los Angeles from the 1940s to present. Looks like the agency also got away with a …
Goodby and McCann To Share Chevy
Even though Goodby is more capable than 99.99% of all agencies located on Earth, Chevy is too big, and too important to be handled by Goodby alone. And the client doesn't want bickering between agencies, it wants cooperation. Ergo, something new has been formed. Commonwealth, a hybrid of Goodby and McCann, which are owned by Omnicom and Interpublic, respectively. GM Vice President and Global Chief Marketing …
I’m Gonna Be Like You Dad, You Know I’m Gonna Be Like You
On the most poignant songs of the 1970s? Hands down, "Cats in the Cradle" by Harry Chapin. "What I'd really like dad is to borrow the car keys." To the Chrysler. Wieden + Kennedy/Portland also launched new family-programming for Jeep, Dodge and Dodge Ram. The agency has long employed master storytellers, starting with Dan and Dave, and TV is their medium of choice. It's hard not to notice how …
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Etch A Sketch Shakes Up The Conversation, And Their Marketing
Playing off the news that one of Mitt Romney's advisors said that he would reset himself like an Etch A Sketch once the Republican primaries are over, the toymaker is having fun with some new ads: I love ads like this that can take its cues from recent events and still come out looking good. See the rest of the ads at Adweek. …
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Charleston Novelist Claims, “We Are The Pig”
It's not everyday that a brand celebrates a writer. But this new campaign from Rawle Murdy for Charleston, South Carlolina-based grocery chain Piggly Wiggly does. The following spot is narrated by novelist Josephine Humphreys, also from Charleston. The new “Local Since Forever” campaign feels right, says David Schools, President and CEO of Piggly Wiggly. “A lot has changed in the world since our …
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Trouble Talking To The Ladies? Pull Out Your Trunk Monkey
R/West in Portland, Oregon created Trunk Monkey more than eight years ago to help its client move metal. The furry little primate has become known as a force to be reckoned with for battling car-jackers, road rage and ninjas, but he recently showed a taste of his softer side in last fall's Wingman spot. Now Suburban Auto Group is launching the Trunk Monkey Wingman Mobile App to share his "game" with the …
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The AdPulp Interview: Bob Knorpp
As editor of AdPulp, I get to meet a fair number of smart and talented people (which helps explain my long term commitment to the project). In the best cases, these people become friends and that's what happened last October in Boston when I met Bob Knorpp, host of The BeanCast, the finest marketing podcast in the land. Bob and I had been talking on Skype, and I'd appeared as a guest on his show a number of times, so …
Land of 10,000 Things To Do
For the artists who make them and the brands who run them, a catchy tune is worth its weight in platinum. Take this new "More to Explore" radio campaign from Colle+McVoy, which features music performed by young stars of the Twin Cities music scene. The musicians who appear in these Explore Minnesota Tourism spots include Haley Bonar and Dessa of Doomtree Collective, Gabriel Douglas of The 4onthefloor, …
Seeking Return on Investment? Run Consistently Watchable TV
Michigan is a great state. One lots of people visit, and plan to visit, thanks to these frequent reminders from McCann/Detroit. According to The Detroit News, the Pure Michigan campaign helped attract a record number of out-of-state visitors last year. An estimated 2 million visitors generated by Pure Michigan last summer came from the Great Lakes region and 1.2 million were from elsewhere around the …
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Are You Are Young, Smart and Ambitious? Join The Guild of Meaning Makers
Members of the Four A’s are in Beverly Hills, Calif. this week to confer around the topic of industry transformation. According to The New York Times, recruitment advertising is one notable area where transformation is desperately needed. “The No. 1 thing you hear from students and young people in other fields is, ‘Wow, I didn’t think you could do that in advertising,’ ” said Andrew Benett, global chief …
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